Today is the 8th of March 2019, and we all know that it is the International Women’s Day. And for this year’s campaign, International Women’s Day is going with #BalanceforBetter hashtag and the colour purple. Quite fitting to the exciting year of 2019 don’t you think?
The first International Women’s Day occurred in 1911, supported by over one million people. Today it belongs to all groups collectively everywhere. It is not country, group or organization specific. International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women that have made changes and leave their dents in the world’s history. It really doesn’t matter how small or how big your contributions are, as long as you contributed something to someone, even yourself, then you shall be celebrated.
Women should celebrate themselves and other women in the world, and a simple gesture would mean so much, say thank you, send a text, give a present, call your grandmothers, mothers, sisters, wives, friends, co-workers, teachers and or any women you know and let them know that they are appreciated and loved.
Madre is a brand created for women, and we strive to be the best for the ones we appreciate the most. And we hope this fight of ours is good enough to show how much we appreciate every woman, not just on the International Women’s Day, but also throughout every single day of the year.